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June 2025
How a unified 360° integration replaced 18 months of agency friction with a robust framework for a leading Bengaluru developer.
EXECUTIVE SUMMARY
In this case study, we present the strategic transformation of a leading Bengaluru-based real estate developer. By consolidating their entire digital marketing and brand development under Screen Interactiv, the developer replaced a fragmented 9-vendor ecosystem with a unified, high-performance engine. This report maps the operational challenges the client faced, our 360° approach to these hurdles, and the definitive, data-driven results achieved.
INTRODUCTION
In Bengaluru’s growing real estate market, fragmented messaging and operational friction leads to the stalling of even the most ambitious developers. Screen Interactiv partnered with a leading developer to replace a multiple-agency silo with a unified 360° framework across three core projects: Ventara, Illumina, and Elanza.
THE CHALLENGE
For 18 months, the developer’s growth was stalled, leading to consistently low sales performance across digital and non-digital platforms. The main challenges were the lack of brand consistency, caused by the partnership of 9 different agencies (3 for digital, 2 for branding, 2 for web development and 2 for visualization.) This led to disadvantageously high Channel Partner dependency.
THE SOLUTION
After auditing the developer’s existing ecosystem, Screen Interactiv Solutions identified the core execution gaps and replaced the fragmented 9-agency model with a unified 360° framework.
- 9 Agencies Consolidated into 1 Unified Team Simplified Chaos: Replaced the “blame game” with an integrated partnership, ensuring every ad, billboard, and update happens in total sync.
- 1,200+ Assets Delivered (2–4 Hour Turnaround) Picked Up the Pace: Eliminated days of delay. Our high-speed creative engine provided instant support for every sales requirement.
- 90% Average Lighthouse Performance Scores Built for Speed: Rebuilt the web infrastructure to ensure a seamless, high-speed experience that significantly improved lead conversion.
Lighthouse Scores
| Project Name | Accessibility | Best Practices | SEO |
| Luxury Premium Project Off Sarjapur Road starting at 1.69 Cr.* | 79 | 96 | 92 |
| Standard Residential Community Project in JP Nagar starting from 84 Lakhs* | 98 | 96 | 100 |
| Standard Residential Community Project in JP Nagar starting from 79 Lakhs* | 80 | 100 | 92 |
- 100% Review Response Rate Across Google Profiles Protected the Brand: Ensured no customer query went unanswered, maintaining a flawless digital reputation for the developer.
An average Google profile score of 90% was maintained.
PROFILE DELIVERABLES
| The Brand | Premium Luxury Project | Standard Residential Community Project | Standard Residential Community Project |
|---|---|---|---|
| Corporate | Luxury 3, 3.5, 4 BHK Off Sarjapur Road starting from ₹1.69 Cr | High-end 2,2.5 & 3 BHK apartments in JP Nagar starting from ₹84 Lakhs | Standard 2, 2.5 & 3 BHK apartments in JP Nagar starting from ₹79 Lakhs |
| 1. Corporate Website | 1. Microsite | 1. Microsite | 1. Microsite |
| 2. Print Branding & Graphics | 2. Print Branding & Graphics | 2. Print Branding & Graphics | 2. Print Branding & Graphics |
| 3. Print Content Management | 3. Digital Branding & Graphics | 3. Digital Branding & Graphics | 3. Digital Branding & Graphics |
| 4. SEO (On & Off-page) | 4. Print Content Management | 4. Print Content Management | 4. Print Content Management |
| 5. Digital Management – Google Profile (GMB) – Google Search Console – Google Analytics – Bing Profile | 5. Digital Content Management | 5. Digital Content Management | 5. Digital Content Management |
| 6. Social Media Management – Meta (Insta + FB Ads) – LinkedIn Ads – Youtube Ads | 6. SEO (On & Off-page) | 6. SEO (On & Off-page) | 6. SEO (On & Off-page) |
| 7. Digital Campaign Management – Google Ads – YouTube (Display) | 7. Digital Campaign Management – Google Ads – YouTube (Display) | 7. Digital Campaign Management – Google Ads – YouTube (Display) | |
| 8. Social Media Management – Meta (Insta + FB Ads) – LinkedIn Ads | 8. Social Media Management – Meta (Insta + FB Ads) – LinkedIn Ads | 8. Social Media Management – Meta (Insta + FB Ads) – LinkedIn Ads |
Digital Marketing Data
Google+Meta (as of Oct 2025)
| Factors | Premium Luxury Project Off Sarjapur Road starting from ₹1.69 Cr | Standard Residential Community Project in JP Nagar starting from ₹84 Lakhs | Standard Residential Community Project in JP Nagar starting from ₹79 Lakhs |
| Campaigns | 13 | 5 | 5 |
| Expenditure | Rs. 36,18,515 | Rs. 15,61,436 | Rs. 12,45,025 |
| Leads | 2326 | 3295 | 2419 |
| Qualified leads | 259 | 329 | 247 |
| Cost per lead (CPL) | Rs. 1556 | Rs. 1102 | Rs. 594 |
| Bookings | 29 | 17 | 11 |
FURTHER CHALLENGES: The Lead Audit
When a third-party consultant flagged 700 leads as “junk,” Screen Interactiv manually verified the flagged leads.
- The Finding: 480 leads (68%) were genuine. 150+ leads were highly qualified.
- The Result: All Pre-Sales Activities were moved to Screen Interactiv and our custom-built CRM was implemented to eliminate lead leakage.
VALIDATION OF TRUST: From 3 to 8 Projects
The success of the integrated model served as the ultimate validation for Screen Interactiv
- Internal Expansion: Referred to sister companies for 3 new projects.
- Future Pipeline: Awarded 2 additional projects under development by the same firm.
- The Bottom Line: Screen Interactiv grew from 3 legacy accounts to a consolidated portfolio of 8 projects based on proven ROI.