Screen Interactiv and The Unified Strategy for a Premium Security Brand 

How a dynamic, high-impact approach helped deliver 25,000+ qualified leads and develop a united brand narrative.

EXECUTIVE SUMMARY 

In this case study, we present the strategic transformation of a prominent security door brand (operating under its parent company), whose partnership with Screen Interactiv resolved fragmented marketing efforts and inconsistent lead quality. Since January 2022, Screen Interactiv has served as the lead agency, successfully delivering over 25,000 leads with a 69% qualification rate at a Cost Per Lead (CPL) of ₹237. This report maps the challenges, solutions procured and the results, all of which led to an expansion of the partnership to include a sister brand.

INTRODUCTION 

In the architectural safety sector, a brand’s digital presence must reflect the reliability of its physical products. The parent company recognized that while the brand in question had a strong reputation, its marketing initiatives were operating in isolation. The objective of the partnership with Screen Interactiv was to align brand identity with its digital performance and communications strategy.

THE CHALLENGE

Prior to the partnership, the parent company’s marketing initiatives operated in complete isolation. This lack of coordination led to diluted brand messaging and zero synergy across digital platforms.

• Market Stagnation: The brand faced a critical visibility gap with zero keywords ranking on Page 1 of search results.
• The Efficiency Crisis: Reliance on unoptimized Google Ads resulted in an unsustainable initial CPL of ₹2,033.
• Operational Friction: The company struggled with inconsistent lead quality and decentralized data management, which led to delayed follow-ups and significantly hindered conversion efficiency.

THE SOLUTION 

Screen Interactiv conducted a full ecosystem audit and deployed a high-impact, integrated approach to bridge the gap between “Interest” and “Intent”:

• Unified Brand Narrative: Synchronized visual identity across Meta, LinkedIn, and YouTube. By aligning the digital strategy with the premium nature of the products, we built immediate consumer trust.
• Quick and Agile Web Infrastructure: 2 websites were delivered, deploying 2 resources, over a 1-3 week timeframe.

Lighthouse Scores 

Website delivery timeline

Week 0: Initiation & Design

Week 1: Review & Approval

Week 2: Development & Testing

Week 3: QC & Delivery

• Strategic Community Building: Established an exclusive WhatsApp Community for Architects. This fostered professional networking and real-time technical support, integrating the brand directly into the architectural specification cycle.
• Proactive Reputation Management: Maintained a 4.5/5 Google rating with a 100% response rate (ORM), ensuring digital authority matched physical product reliability.
• Centralized Pre-Sales: Established a structured pre-sales process for real-time lead verification and automated nurturing. This resolved the “delayed follow-up” issue and ensured only high-intent leads reached the sales team.

The result was a transparent and efficient lead ecosystem, ultimately leading to strong      conversion rates and performance

GROWTH MILESTONES: 

• Volume Scaling: Achieved a 219% surge in leads over the first 3 years.
• Search Authority: Moved 17 key industry terms to Page 1 of Google Search.
• Efficiency Gains: Reduced acquisition costs by 77% in the first year (dropping from ₹2,033 to ₹458). 

PROFILE DELIVERABLES 

Digital Marketing DATA

Google + Meta (As of Oct 2025) 

VALIDATION OF TRUST

The success of the partnership served as the ultimate validation for Screen Interactiv.

Screen Interactiv were entrusted with the company’s sister brand, making the agency the primary marketing partner for a total portfolio of 2 projects.